Sanjay Shukla

Why Do We Drink?

Hi all,

It’s been a fantastic year!

It’s that time of the year when people have to take a step back to ‘reflect’ on the year past and plan for the year that’s yet to come”. But, I am sure many of you, like me, end up drinking half a dozen pegs of JD or Jim Beam and hammering your brains into oblivion instead.  

Lucky for you, I actually took out a few minutes to reflect and put this juicy piece together.

If any of you are reading this with a head-splitting hangover from last night’s rage, this will undoubtedly provide some comfort. Because today I’m writing this with a heavy hangover, and I’m going to talk about on one thing that jackhammering my mind nowadays, “DRINKING.”

Some think that drinking is a stupid act of getting wasted.

For the past few weeks, I’ve been taking a step back and asking myself, “Why do we wreck our bodies with that rotten shit despite promising ourselves that this is our last drinking ever, only to repeat the insanity the next week?”

“Does alcohol really help people, so much that they are ready to bear the deadly costs (hangovers, fights – physical/verbal, mistreatment, accidents, health issues, etc.) that come along with drinking alcohol?

And, Lo! I got some answers, “Because we think drinking helps us deal with the unique challenges we face.”

Brings Back Child-Like Creativity and Helps Deal with 3Cs

While for businesses, alcohol is a great help when it comes to dealing with the 3 Cs (Customer, Company & Competitors), for artists, drinking also brings back that child-like creativity & wonder that was gradually lost while growing old & matured.

Allays Fears (Anxiety Reduction)

Alcohol is known to provide comfort to those faced with chronic stressors. Alcohol is the shortest way to get that internal painful dialogue box to shut the “F” up. Drunk people enjoy life uninhibited – free of the endless thoughts that cause so much overthinking and stress.

Alcohol: A tool to solve cooperation Issues

While human societies are built on the foundations of trust, we are, by nature, inherently suspicious and cannot decide whether to trust the person in front of us. At this juncture, when both parties drink alcohol, they are not regulating their brains, taking off their external masks and engaging in mutual openness that eventually builds trust!

Conclusion

Hence, we have had an interesting history of alcohol consumption from solving problems of cooperation to creativity, to dealing with the 3 Cs. When it comes to New Year’s Eve parties though, nobody gives two hoots about these ideas: and we all dive headfirst into this night of outright madness.

I’m sure, now that you’ve read this piece, you’ll remember it the next time you raise a toast. Cheers!

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