Resume
Education
Diploma in Digital Marketing
2015
Shaw Academy
Post-Graduation Diploma in Creative Writing
2012
Indira Gandhi Open University
Bachelor of Commerce (B.Com)
1996
Osmania University
Experience
Head – Content Creation & Development
Since Apr’19 – till date
APOLLO HOSPITALS GROUP
- Improved organic traffic for Apollo Group Websites – www.apollohospitals.com organic traffic increased from 2427784 (FY 20’-21’) to 5267892 (FY 21′ – 22’), year on year. Shown a growth of 117%
- Current average time spent on Apollo Websites is now 3 minutes 26 secs compared to 2.20 secs in April 2019 (a growth of 72%)
- Askapollo Health Library organic traffic increased from 3397328 (FY 20′ -21’) to 4593624 (FY 21′- 22’), year on year. Shown a growth of 53%
- Contributed more than 2000 blogs for AskApollo Health Library, which saw more than 100% growth in readership
Head-Brand Communication
Since Jul’18 – Jan’ 19
SLG HOSPITALS, Hyderabad
- Successfully planned & developed content for the SLG Hospitals website
- Conceptualised & developed brochure & video for SLG Hospitals
- Set a landmark in meeting 40 super-specialists doctors and onboarded 10 super-specialist doctors
Head – Brand Communication
Feb’17 – Jun’18
OLIVE HOSPITALS, HYDERABAD
- Successfully improved IP admissions in just 4 months from 70 beds to over 100 beds
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year on an average of 30% under budget (without compromising business growth goals)
- Led a team of 5 personnel including Copy Writer, Digital Marketing Manager, Graphic Designer & 2 Call Centre Executives
- Managed research, strategic analysis and positioning for re-branding of Olive Hospitals, and redesigned company’s packaging, website, and all marketing communications
Sr. Manager – Brand Communication
Jan’16 – Jan’17
ASTER PRIME HOSPITALS
Manager – Brand Communication
Feb’14-Jan’16
GLOBAL HOSPITALS GROUP
Sr. Copy Writer & Asst. Brand Manager
Oct’ 10-Jan’14
YASHODA GROUP OF HOSPITALS
Content Writer, Copy Executive, Feature Writer
Jan-1999 – Oct-2010
Indian Express, SIS InfoTech, Sterling Hoffman, HYDERABAD