Tag Archives: copywriters
Stay Creative – Even During a Creative Slump/Block
There comes a time in every creative person’s life when their mind goes blank as if it has reached a saturation point. Whether you are a musician, photographer, painter, poet, or a writer, all your efforts to draw inspiration from the world around you to create something original become futile during this phase. It is […]
Analyzing Expertise
When I was a child, the word “expert” gleamed in my thoughts like a star. I thought of experts as someone special. They had higher degrees. They wrote books. They appeared on television. I assumed they had access to knowledge that the rest of us could hardly aspire to. But as I grew older, my […]
Look Around to Beat the Block
I woke up gasping for breath. It was 4am. The nightmare had startled me. I stealthily moved past my wife, Gayathri and son Harsh because it was too early in the day. After slowly sipping a glass cool water from the ‘matka’ (earthen pot), a sense of normalcy and mental equilibrium were restored. As the […]
DECIDED TO BE A WRITER? LISTENING TO MY INNER CALLING…
So… you’ve decided to be a WRITER. CONGRATS! …Or I should say… “MY DEEP CONDOLENCES” You’re in for a life time of UNCERTAINTY. Family, friends, loved ones…BE PREPARED TO LOSE THEM. This road can be a LONELY ONE But…Don’t worry, You’ll make ACQUAINTANCES. Their names are…FEAR, ANXIETY, SELF-DOUBT… They’ll be by your side forever […]
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you […]