Tag Archives: copywriting
Stay Creative – Even During a Creative Slump/Block
There comes a time in every creative person’s life when their mind goes blank as if it has reached a saturation point. Whether you are a musician, photographer, painter, poet, or a writer, all your efforts to draw inspiration from the world around you to create something original become futile during this phase. It is […]
Look Around to Beat the Block
I woke up gasping for breath. It was 4am. The nightmare had startled me. I stealthily moved past my wife, Gayathri and son Harsh because it was too early in the day. After slowly sipping a glass cool water from the ‘matka’ (earthen pot), a sense of normalcy and mental equilibrium were restored. As the […]
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you […]
“Must Know” Copywriting Secrets that Guarantee Success!
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and […]