Tag Archives: writing
Why Do We Drink?
Hi all, It’s been a fantastic year! It’s that time of the year when people have to take a step back to ‘reflect’ on the year past and plan for the year that’s yet to come”. But, I am sure many of you, like me, end up drinking half a dozen pegs of JD or […]
Stay Creative – Even During a Creative Slump/Block
There comes a time in every creative person’s life when their mind goes blank as if it has reached a saturation point. Whether you are a musician, photographer, painter, poet, or a writer, all your efforts to draw inspiration from the world around you to create something original become futile during this phase. It is […]
Skill Development is the Key to Stay Relevant in your Profession
I’ve never heard of schools and colleges that encourage you to find out what you are good at and focus on it. Instead, these institutions try to thrust a standard template of professional life into you. Extraordinary careers do not come out of templates. They come from years of practice. There is also a theory […]
Look Around to Beat the Block
I woke up gasping for breath. It was 4am. The nightmare had startled me. I stealthily moved past my wife, Gayathri and son Harsh because it was too early in the day. After slowly sipping a glass cool water from the ‘matka’ (earthen pot), a sense of normalcy and mental equilibrium were restored. As the […]
DECIDED TO BE A WRITER? LISTENING TO MY INNER CALLING…
So… you’ve decided to be a WRITER. CONGRATS! …Or I should say… “MY DEEP CONDOLENCES” You’re in for a life time of UNCERTAINTY. Family, friends, loved ones…BE PREPARED TO LOSE THEM. This road can be a LONELY ONE But…Don’t worry, You’ll make ACQUAINTANCES. Their names are…FEAR, ANXIETY, SELF-DOUBT… They’ll be by your side forever […]
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you […]